Collection: Nick's

In 2014, Niclas "Nick" Luthman, co-founder of LUB Foods, was diagnosed with diabetes, forcing him to change his diet and lifestyle.

Nick became obsessed with learning about nutrition and began following a strict low-carb, anti-inflammatory diet—essentially the keto diet, long before the word became trendy. He eventually managed to get his health under control, but the diet was boring: He missed all the foods and snacks he loved.